History originally published in Sport Compact Car October 1996; republished by the author. No matter how fine you hone your products, if the market has moved on to something else, you’re dead. The best widgets in the world are useless if they been replaced by framuses. That was the dilemma facing Toyo Kogyo , as […]
1959 Toyopet Crown Custom: Toyota’s initial U.S. failure a lesson for later success
History originally published in AutoWeek August 3, 1992 Who would have believed that Toyota, maker of the 1959 Toyopet Crown, would have become the international automotive juggernaut of today? Toyota products have been almost immovable from the upper reaches of customer satisfaction studies. In 1959 America, they were often simply immovable–except by tow truck. Toyota’s […]
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