History originally published in AutoWeek October 29, 1978 Dodge advertised “Adult Toys” in the late 70s. To Dodge dealers, this meant trucks: 4×4 Ramcharger SUVs (though the term wasn’t in use yet), the gaudy Macho Power Wagons, and the Street Van, based on the commercial Dodge Tradesmen, the source, Dodge suggested, for your own custom […]
What They’re Saying